CRM Marketing Specialist

1.5-4 years of experience in marketing, CRM, or digital execution roles Experience with Braze or similar ESP (Iterable, Klaviyo, HubSpot, SFMC acceptable) Highly detail-oriented with strong QA accuracy and organizational skills Comfortable in a remote environment with clear written communication Curious, quick learner who enjoys lifecycle execution and wants to grow technically

Build and QA email, SMS, push, and in-app campaigns in Braze Prepare assets including copy, imagery, URLs, UTM parameters, and content blocks Schedule and deploy approved campaigns across segmented audiences Maintain compliance standards including STOP rules, opt-out language, quiet hours Support recurring monthly sends and ad-hoc initiatives Clone and adapt campaigns for new lines of business or registration states Maintain templates, reusable components, and version history Run internal test sends, manage QA checklists, and ensure accuracy prior to launch Manage file/naming systems, folder structure, and content organization Assist in segmentation logic and subscription group management Learn and support basic Braze Canvas updates Help maintain logic documentation for common journeys Pull monthly metrics (open rate, CTR, conversions, engagement trends) Build lightweight dashboards or reporting summaries for internal review Support A/B tests and document results Identify insights to inform future optimization opportunities Document repeatable workflows, naming rules, SOPs, and campaign checklists Contribute to a reusable content block library Maintain send calendars, deadlines, and asset intake workflows Support continuous efficiency improvements within lifecycle execution