Senior Manager, CRM Member Marketing
140000 - 165000 USD per year
Company:Thyme Care
Location:United States
Languages:English
Seniority level:Senior, 6+ years
Experience:6+ years
Skills:
Project ManagementSQLData AnalysisHTMLCross-functional Team LeadershipA/B testingCRM
Requirements:
6+ years of experience in CRM or lifecycle marketing Strong focus on marketing automation and data-driven campaign management Deep familiarity with Customer.io, Iterable, Braze, or similar CRM platforms Working knowledge of HTML, dynamic content, and data integrations via APIs or data pipelines Comfort collaborating closely with engineering and data partners Experience managing complex, multi-channel programs Analytical mindset with proficiency in performance reporting (e.g., Looker or similar BI tools)
Responsibilities:
Build and manage CRM journeys Own data flow and integrations Design scalable campaign architecture Lead testing and reporting Support co-branded initiatives Establish operational excellence Collaborate cross-functionally Champion the member experience
