Senior CRM Manager I

5+ years of CRM, lifecycle marketing, and/or digital marketing experience for technology-enabled companies Deep expertise in strategic and technical SEM with an emphasis on email and push channels 2+ years of marketing management experience with a proven track record of managing and developing high-performance marketing teams Ability to build and deliver campaigns utilizing CRM tools such as Iterable, Segment and others Experience building and scaling lifecycle marketing programs across multiple channels Knowledge of and hands-on experience working with multiple email service providers (ESPs) and/or engagement marketing tools Experience analyzing data and using insights, market trends, and competitive analysis to inform campaign decisions Experience working cross-functionally within a matrixed organization

Identify and translate business goals into CRM marketing strategy and roadmap Drive strategy and vision for all campaigns Manage and mentor a team of CRM marketing managers Implement and optimize day-to-day processes Use data to drive decisions around campaign optimization Cascade campaign metrics, trial data, and best practices Partner cross-functionally with Analytics, Product, Engineering, Program Management, and Creative teams Map the customer journey and build appropriate segmentation strategies