- Strategize and execute comprehensive, cross-channel lifecycle and transactional programs (including Email, App Push, SMS and Packaging Inserts) to drive customer engagement and loyalty.
- Own and optimize the end-to-end planning and development workflow for CRM marketing initiatives.
- Collaborate cross-functionally with Creative, Product, Engineering, and Customer Service stakeholders.
- Leverage advanced data analytics and insights to design personalized CRM programs at scale.
- Synthesize and communicate high-level performance reporting and strategic insights to leadership.
- Utilize generative AI tools to accelerate copywriting and brainstorm campaign concepts.