- Own the development and iteration of Meta-led growth strategies
- Identify bottlenecks and opportunities through structured root-cause analysis
- Uncover under-tapped or untapped opportunities by reverse-engineering winning DTC products
- Analyze why products sell well and map learnings to Maneuver’s products
- Prioritize high-leverage initiatives balancing short-term profitability with long-term strategic breakthroughs
- Act with urgency to gather new signals, test hypotheses, and adapt strategy in-market
- Lead a continuous discovery process informing positioning, creative direction, funnel strategy, and media execution
- Conduct social listening across various platforms to surface pains, unmet needs, objections, and language patterns
- Dive into product-level inputs to sharpen value propositions and positioning
- Run deep competitive audits using tools like Meta Ad Library, Atria, Transparency Center, VidTao, Google Search, and Amazon
- Design and manage high-performance Meta ad systems
- Architect account structures, naming conventions, and testing frameworks for clean data capture and fast learning
- Execute and evolve bid strategies based on signal quality, scale phase, and business context
- Build creative testing matrices and scale frameworks
- Provide a bird’s eye view of the creative and messaging ecosystem
- Co-own the high-level creative roadmap across TOF / MOF / BOF / Buyer stages
- Map current messaging by awareness level and sophistication, identifying gaps
- Co-own messaging architecture with the copywriter and creative strategist
- Identify funnel bottlenecks and CRO opportunities
- Define what should change and why, translating into clear briefs
- Collaborate with tech team members to implement changes
- Own projects end-to-end: scoping, prioritization, implementation, QA, launch, and post-launch monitoring
- Act as the connective tissue between strategy, media, creative, CRO, and cross-functional partners
- Provide high-signal strategic and CRO briefs aligned on performance goals and compliance considerations
- Partner closely with creative strategists, copywriters, and designers
- Collaborate tightly with media buyers on test design, optimization feedback, and learning agendas
- Bring awareness to upstream partners early to de-risk initiatives and accelerate execution
- Design and interpret measurement frameworks to guide investment decisions
- Read metric pairs to isolate constraints and form clear hypotheses
- Run regular performance cadences, documenting learnings and driving decisive pivots
- Track CAC, ROAS, AOV, LTV, and make ROI-based calls in real time
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