Senior Direct Response Copywriter (Health & Wellness)

5+ years of experience in direct response copywriting in an 8-9 figures Brands DTC setting Experience in Health & Wellness & Supplements niches preferred Proven ability to improve conversion rates, ROI, and campaign effectiveness Strong portfolio with long form, short form, Facebook Ads, landing pages, and listicles for health/wellness/supplements Proven framework for research, identification of psychological triggers, messages & angle testing Strong collaborative skills Experienced in using AI tools like Claude & Chat GPT for research and copy production

Optimize copy and upsells to maximize ROAS & LTV using campaign reports Implement conversion-focused improvements across key funnel stages Refine ad copy, landing pages, and listicles based on performance data Generate hooks, stories, arguments, and CTAs to outperform controls Develop new claims and mechanisms that differentiate products while remaining compliant Maintain swipe libraries and trend repositories Update customer personas to uncover psychological triggers and motivators Leverage research, surveys, and polls for consumer insights Analyze competitor and cross-industry strategies Partner with media buyers, designers, product leads, and editors Contribute to creative cadences for timely campaign delivery Work with project managers to prioritize testing roadmaps Craft claims that highlight unique product benefits within guidelines Review messaging for balance between direct response and brand consistency Collaborate with legal/regulatory teams on copy compliance Leverage AI tools (ChatGPT, Claude, Perplexity) for creative production and ideation