Senior Direct Response Copywriter (Health & Wellness)

5+ years of experience in direct response copywriting in an 8-9 figures Brands DTC setting, ideally within Health & Wellness & Supplements niches. Proven ability to improve conversion rates, ROI, and overall campaign effectiveness through optimized copy. A strong portfolio with samples of long form and short form copy, Facebook Ads, Landing pages and Listicles written for the health / wellness / supplements niche. Proven framework for research, identification of psychological triggers, messages & angle testing. Strong collaborative skills, valuing diverse perspectives. Experienced in using AI tools like Claude & Chat GPT to conduct research and produce impacting copies.

Optimize copy and upsells to maximize ROAS & LTV. Implement conversion-focused improvements across key funnel stages. Refine ad copy, landing pages, and listicles based on performance data. Generate fresh hooks, stories, arguments, and CTAs. Develop compelling and compliance-safe product claims. Maintain swipe libraries and trend repositories. Update customer personas to uncover psychological triggers. Leverage research, surveys, and polls for consumer insights. Analyze competitor strategies for messaging opportunities. Partner with media buyers, designers, product lead, and editors. Contribute to timely delivery of high-quality campaigns. Work with project managers to prioritize testing roadmaps. Craft claims that highlight product benefits within guidelines. Review messaging for direct response principles and brand consistency. Collaborate with legal/regulatory teams on copy. Leverage AI tools (ChatGPT, Claude, Perplexity) for content production. Create AI prompts for persuasive frameworks and variant testing. Utilize AI-assisted copywriting for rapid iterations.