- Own HubSpot as the operational backbone of marketing including lead scoring and routing.
- Develop marketing automation and campaign orchestration.
- Ensure database health, deduplication, and GDPR compliance.
- Plan and execute paid campaigns across LinkedIn, Google, Meta, and YouTube.
- Manage website technical health including GTM, GA4, and schema markup.
- Build landing pages and manage email marketing campaigns.
- Run A/B tests to optimize conversion rates.
- Build and maintain performance dashboards.
- Leverage AI tools for audience research and campaign analysis.
Data analyticsHubSpot