Retention Manager

3-5 years of direct, hands-on email marketing + retention strategy experience in a manager position, ideally for DTC or eCommerce brands. Deep Klaviyo expertise — including flows, campaigns, segmentation, tagging, and reporting. Strong project management skills. Excellent QA skills. Analytical mindset. Strong grasp of direct response marketing principles. Proven experience designing, executing, and iterating on A/B tests. Understanding of deliverability fundamentals and best practices. Comfort working cross-functionally with copy, creative, retention, and analytics teams. Ability to thrive in a fast-paced ambiguous environment. Proactive: can take initiative and problem-solve. Clear, respectful, and prompt communication. Detail-oriented. Growth mindset, adaptable, open to feedback. Strong 'builder' desire. Basic Figma, HTML, or copywriting skills (Bonus).

Conduct research on market, customers, and competitors. Adapt messages for the customer journey. Synthesize insights into actionable opportunities for lifecycle and subscriptions. Define customer journey maps and align them to lifecycle channels. Design subscription program structures. Lead subscription growth initiatives. Prioritize lifecycle flow buildout roadmap across channels. Set personalization frameworks. Define cross-channel orchestration rules. Own content calendar across channels. Collaborate on message architecture, sequences, and offers. Ensure messaging aligns with psychology, brand voice, and lifecycle goals. Define and refine segmentation strategies. Own personalization strategy at scale. Oversee integration of external data. Ensure governance for tagging and retention policies. Validate segments for reporting needs. Own deliverability strategy. Lead systemic improvement projects for deliverability. Maintain compliance across Email + SMS. Educate cross-functional teams on compliance risks. Protect and strengthen email deliverability. Troubleshoot deliverability red flags. Design and own testing roadmap. Ensure statistical rigor in testing methodology. Interpret test results into actionable strategies. Own reporting frameworks. Partner with measurement team to evolve dashboards. Own lifecycle projects end-to-end. Manage cross-functional alignment. Apply frameworks to retention initiatives. Forecast resources and escalate bottlenecks. Communicate project status, risks, and results to leadership.