- Build and develop the German sales territory from the ground up.
- Identify and target relevant accounts across large-scale food service, catering, stadiums, arenas, event venues, and multi-site hospitality operators.
- Own the full sales cycle from first contact to negotiation and closing.
- Build relationships with referral partners, resellers, hospitality consultants, technology partners, and relevant industry stakeholders.
- Represent Digifood in the German market and develop visibility within the target ecosystem.
- Work closely with leadership on market strategy, deal structuring, and key opportunities.
- Position a combined SaaS, POS, and integrated payments proposition to operational, technical, financial, and procurement stakeholders.
- Support responses to tenders or formal procurement processes where relevant.
- Lay the commercial foundation for future growth across Germany and Central Europe.