- Develop campaign strategies and roadmaps aligned to pipeline and revenue goals.
- Define target audiences, buyer personas, and segmentation strategies.
- Launch multi-touch campaigns including email sequences, landing pages, and campaign resources.
- Develop and execute retargeting strategies and paid media optimization.
- Partner with Sales and BDR teams to align campaigns with outbound efforts.
- Track, monitor, and analyze key campaign metrics, KPIs, and ROI.
- Manage campaign budgets and provide data-driven reporting.
- Support event and tradeshow campaign planning and follow-up.