- Build, optimize, and scale email/SMS flows and campaigns
- Design post-purchase and LTV journeys that drive true repeat demand
- Manage segmentation, behavioral triggers, predictive audiences
- Maintain balanced flow vs campaign revenue share
- Maintain list health & deliverability
- Analyze performance across Klaviyo, Shopify, and Hiro Analytics
- Identify opportunities linked to LTV growth, repeat rate, and time-to-second-order
- Present account insights clearly — what happened and why it matters
- Run meaningful, hypothesis-driven tests
- Build trust and rapport with clear, strategic communication
- Lead retention strategy meetings
- Share insights, elevate peers, and contribute to teamwide improvement
Shopify