Launch, manage, and optimize Google Ads campaigns (Search, Shopping, Display, Video) Conduct keyword and audience research Build and maintain product data feeds Run structured A/B tests on ads, audiences, landing pages, and bidding strategies Scale campaigns based on performance data and ROI goals Troubleshoot tracking issues and manage tag implementation Collaborate with creative and strategy teams Manage budgets, pacing, and daily account health Ensure compliance with Google Ads policies Create insightful reports Provide PPC recommendations in strategy calls