Launch, manage, and optimize Google Ads campaigns (Search, Shopping, Display, Video) Conduct keyword and audience research Build and maintain product data feeds Run A/B tests on ads, audiences, landing pages, and bidding strategies Scale campaigns based on performance data Troubleshoot tracking issues and manage tag implementation Collaborate with creative and strategy teams Manage budgets and account health Ensure compliance with Google Ads policies Create reports for internal and client use Provide PPC recommendations in strategy calls