- Serve as email lead on several complex client accounts — developing and explaining email strategy, communicating with the client, setting content calendars and goals, writing compelling emails, managing client approvals, executing email production, analyzing results, and optimizing based on performance and client feedback
- Manage employees and managers, if needed, within the department and contribute to making improvements to the department. That includes conducting reviews, being responsible for employees’ development, making recommendations about raises/promotions, discipline, etc.
- Provide input and advice on management related matters, including creating and amending processes, maximizing efficiency across the team, and more
- Build creative data-informed email strategies that generate strong results in rapid response moments, while also setting programs up for long-term success — coming up with “out of the box” ideas to set programs apart
- Help direct reports build their own experience contributing to or managing account strategy
- Regularly work independently while also helping provide support across the team, sharing best practices with direct reports and the wider team, while helping with coverage as needed
- Ensure all content is rooted in the authentic and honest voice of the client, and that each program is unique to each client
- Use email CRMs and online platforms to produce emails and track results
- Develop and deliver professional reports, projections, and memos for clients
- Regularly A/B test topics and tactics across clients, while remaining on top of digital trends and tools, ensuring we are proactive in innovating for our clients
Data AnalysisHTMLA/B testing