- Act as the advertising lead for a significant number of large clients.
- Manage employees within the department, including conducting reviews and professional development.
- Lead on setting best practices for ad copy and developing innovative advertising strategies.
- Set up and track ads and advertising spend in platforms like Facebook Ads Manager and Google Ads.
- Optimize digital ads and report on campaign results.
- Lead client communications and produce professional reports and memos.
- Respond to news stories in real-time by drafting ads.
- Collaborate with designers, email strategists, and vendor partners.