Senior Digital Strategist, Email (Temporary Position)

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Requirements:

• Experience of writing fundraising emails.
• Demonstrated understanding of email best practices including theories of change, creative writing, A/B testing, error-free copywriting, and email formatting
• Effective written and verbal communication skills
• Experience communicating with clients
• Proven ability to handle multiple tasks at once and meet tight deadlines as needed
• Experience with using G-Suite tools including shared Google Drive, Google Sheets, and Google Docs
• Experience with progressive tools such as ActBlue, NGP, or ActionKit.
• Experience in reading and analyzing data
• Willingness to contribute to a collaborative team culture
• Committed to getting things right - pays close attention to detail and doesn’t stop trying

Responsibilities:

• Serve as email lead on several client accounts — leading client calls, developing and explaining email strategy, communicating with the client, setting content calendars and goals, proofing and editing compelling emails, managing client approvals, executing email production, analyzing results, and optimizing based on performance and client feedback
• Provide support across the team as needed or assigned — helping provide coverage on other client accounts if necessary
• Ensure all content is rooted in the authentic and honest voice of the client, and that each program is unique to each client
• Use reports and online platforms to track results
• Develop and deliver professional reports, projections, and memos for clients
• Regularly A/B test topics and tactics across clients, while remaining on top of digital trends and tools, ensuring we are proactive in innovating for our clients
• Effectively manage client communication and expectations across multiple programs
• Work collaboratively with other strategists, managers, and members of the paid media and content teams to develop holistic strategies to maximize results across clients
• Proofread, edit and help fact check content before it goes to the client or to supporters
• Brainstorm creative email ideas for clients and contribute to a collaborative team culture
• Respond to news in real-time as needed, by drafting and producing rapid messages in response to fast-breaking news
• Perform additional responsibilities as requested