- Develop strategic media plans & recommendations
- Own all steps of the ad operations process
- Use self-managed platforms, including Google and Facebook, to build & monitor digital buys
- Optimize campaign buys to deliver the most at the highest ROI
- Cultivate and maintain relationships with digital media vendors, publishers and key technology platforms
- Bring new ad opportunities, products, and placements to the team to help strengthen creativity and effectiveness
- Work alongside account strategists and creative leads to support campaign goals
- Utilize Google Analytics to monitor channel, campaign, conversion & site performance
- Proactively optimize purchased media through A/B testing, landing page optimization, and targeting
- Monitor campaigns to ensure they deliver expected results
- Build, analyze & provide insights for client campaign reports
- Stay apprised of digital trends & tools
- Manage client relationships and happiness
Google AnalyticsA/B testing