Digital Media Buyer/Media Specialist

Posted 10 months agoViewed
United StatesFull-TimeDigital Marketing
Company:Media Cause
Location:United States
Languages:English
Seniority level:Junior, 1-2 years
Experience:1-2 years
Skills:
Google AnalyticsSEORESTful APIsDigital MarketingBudget managementA/B testingAccount ManagementReportingClient relationship management
Requirements:
1-2 years of digital media buying experience, including paid search Management of Google Ad Grant accounts is a plus Prior client management experience with a high volume of accounts is desired Experience with nonprofit space is a bonus 1-2 years related professional experience planning, buying & managing a variety of digital media campaigns (search, display, social) Strong relationships with digital media vendors, publishers, and key technology platforms Significant multi-year experience running ad campaigns on a variety of programmatic, direct publisher, search, and social advertising mediums Hold certification in Google AdWords and/or Facebook certified professional Ad server (Google Campaign Manager) experience a plus Experience planning and executing Direct Response campaigns a plus Excellent verbal and written communication skills Experience managing multiple clients at once in a fast paced environment Track record of thinking outside the box for innovative ways for nonprofits to use all digital platforms to achieve their goals.
Responsibilities:
Develop strategic media plans & recommendations Own all steps of the ad operations process Use self-managed platforms, including Google and Facebook, to build & monitor digital buys Optimize campaign buys to deliver the most at the highest ROI Cultivate and maintain relationships with digital media vendors, publishers and key technology platforms Bring new ad opportunities, products, and placements to the team Work alongside account strategists and creative leads to support campaign goals Utilize Google Analytics to monitor channel, campaign, conversion & site performance Proactively optimize purchased media through A/B testing, landing page optimization, and targeting Monitor campaigns to ensure they deliver expected results Build, analyze & provide insights for client campaign reports Stay apprised of digital trends & tools Manage client relationships and happiness
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