Develop strategic media plans & recommendations Own all steps of the ad operations process Use self-managed platforms, including Google and Facebook, to build & monitor digital buys Optimize campaign buys to deliver the most at the highest ROI Cultivate and maintain relationships with digital media vendors, publishers and key technology platforms Bring new ad opportunities, products, and placements to the team Work alongside account strategists and creative leads to support campaign goals Utilize Google Analytics to monitor channel, campaign, conversion & site performance Proactively optimize purchased media through A/B testing, landing page optimization, and targeting Monitor campaigns to ensure they deliver expected results Build, analyze & provide insights for client campaign reports Stay apprised of digital trends & tools Manage client relationships and happiness