Digital Media Buyer/Media Specialist

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Requirements:

• 1-2 years related professional experience planning, buying & managing a variety of digital media campaigns (search, display, social)
• Have strong relationships with digital media vendors, publishers, and key technology platforms
• Significant multi-year experience running ad campaigns on a variety of programmatic, direct publisher, search, and social advertising mediums
• Hold certification in Google AdWords and/or Facebook certified professional
• Ad server (Google Campaign Manager) experience a plus
• Experience planning and executing Direct Response campaigns a plus
• Excellent verbal and written communication skills
• Experience managing managing multiple clients at once in a fast paced environment
• Track record of thinking outside the box for innovative ways for nonprofits to use all digital platforms to achieve their goals.

Responsibilities:

• Develop strategic media plans & recommendations
• Own all steps of the ad operations process
• Use self-managed platforms, including Google and Facebook, to build & monitor digital buys
• Optimize campaign buys to deliver the most at the highest ROI
• Cultivate and maintain relationships with digital media vendors, publishers and key technology platforms
• Bring new ad opportunities, products, and placements to the team to help strengthen creativity and effectiveness
• Work alongside account strategists and creative leads to support campaign goals
• Utilize Google Analytics to monitor channel, campaign, conversion & site performance
• Own all steps of the ad operations process
• Proactively optimize purchased media through A/B testing, landing page optimization, and targeting
• Monitor campaigns to ensure they deliver expected results
• Build, analyze & provide insights for client campaign reports
• Stay apprised of digital trends & tools
• Manage client relationships and happiness