Strategization, setup, optimization and email flows, campaigns, and ongoing management. Daily data analysis of campaigns and flows identifying areas of opportunity to improve performance and maximize revenue. Site popup and email split-tests and optimization. Technical setup of tracking scripts and conversion event codes. Setup, management and optimization of the email/SMS experience. List cleaning. Collaborate with internal Senior eComm Strategists and support team on cross-channel campaign co-ordination and performance reporting. Liaise with clients and provide detailed reports and ongoing performance improvement plans.