Applyπ United States
π§ Contract
πΈ 30.0 - 50.0 USD per hour
π’ Company: LMG Staffing Solutions
- 2+ years of experience in email marketing & automation, with expertise in both HubSpot and Pardot (Account Engagement).
- Proven experience migrating email workflows between platforms (preferably from HubSpot to Pardot).
- Strong HTML/CSS email template customization skills (without reliance on extensive coding).
- Experience working with Figma-based designs and implementing them in email and landing page builds.
- Deep understanding of Pardotβs segmentation, scoring, automation rules, and campaign tracking.
- Ability to troubleshoot campaign tracking, reporting, and dashboarding issues.
- Strong analytical skills to tie email performance metrics to business KPIs.
- Experience training internal teams and documenting processes.
- Lead the transfer of email marketing workflows from HubSpot to Pardot (Account Engagement), ensuring no loss in functionality.
- Rebuild automated email sequences (Welcome Series, Nurture Campaigns, Autoresponders, etc.) within Pardot.
- Develop email templates based on Figma designs, ensuring easy content swaps without complex HTML/CSS adjustments.
- Implement segmentation and personalization strategies in Pardot to align with previous HubSpot capabilities.
- Rebuild landing pages in Salesforce (Pardot) based on Figma designs.
- Ensure proper integration with tracking tools (GTM, Google Analytics, AdWords).
- Assist in troubleshooting reporting and dashboard issues post-migration.
- Provide guidance on Pardot best practices, including when and how to use Account Engagement effectively.
- Document and standardize prospect and lead assignment processes.
- Define campaign creation workflows, including asset mapping, tracking, and redirects.
- Assist in training internal teams to ensure they can maintain and optimize processes after migration.
- Assist in form-based lead assignments and general lead distribution.
- Define prospect field usage and segmentation strategies in Pardot.
- Build email templates and reusable components in Pardot.
- Implement best practices for drafts, templates, autoresponders, and list-based emails.
- Configure Engagement Studio workflows, including email sends, delays, triggers, and automation rules.
- Support troubleshooting of reporting discrepancies between HubSpot and Pardot.
- Define key reporting metrics and assist in dashboard setup for accurate performance tracking.
Posted about 2 months ago
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