- Email campaign creation, including brief setup, copy implementation, and coordination with design
- Email scheduling and deployment to ensure campaigns and flows launch on time
- Manage email lists and segmentation within Klaviyo
- Building and updating automated email flows
- A/B testing for subject lines, content, and layouts to improve performance
- Track and report on email performance metrics and assist with identifying optimization opportunities
- SMS marketing execution, including campaign and flow builds, brief setup, scheduling, and reporting
- QA processes to ensure accuracy, formatting, links, and deliverability best practices
- Maintain email and SMS calendars, documentation, and workflows
- Stay up-to-date on email and SMS marketing best practices and emerging trends
Project ManagementData analyticsA/B testing