Email Marketing Specialist

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Requirements:

• 2+ year of experience in email marketing and ecommerce.
• Experience using Klaviyo. (must-have)
• Experience with SMS a plus
• Strong analytical skills and experience with tracking and measuring campaign performance.
• Highly detail-oriented with excellent communication and project management skills.
• Marketing certificate or degree is a plus.
• Strong command and understanding of email marketing KPIs, metrics and technology

Responsibilities:

• Manage email campaign creation (brief set up, copy, design coordination).
• Manage email scheduling.
• Manage email lists and segmentation.
• Run a/b tests to optimize performance of existing email campaigns.
• Analyze performance across email flows and campaigns to improve KPIs and recommend new opportunities.
• Stay up-to-date with industry trends and best practices, and identify opportunities for innovation and growth.