Director of Influencer Marketing

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Requirements:

• Bachelor's degree in marketing, communications, business, or a related field; a master's degree is a plus.
• Proven experience leading a sales or influencer marketing team with successful strategy development.
• Deep understanding of social media platforms, influencer ecosystems, and digital marketing trends.
• Excellent communication and interpersonal skills for effective collaboration.
• Strong analytical skills and data-driven insight application.
• Experience using AirTable for campaign management and tracking.
• Creative thinking and problem-solving abilities.
• Strong project management skills for handling multiple projects.
• Experience managing budgets of $5M+ and resource allocation.

Responsibilities:

• Develop and execute comprehensive influencer marketing strategies that align with our overall marketing and business objectives.
• Monitor and analyze performance metrics, providing regular reports and insights to the executive team.
• Develop and maintain the influencer marketing budget; create financial plans for effective resource allocation.
• Set and manage internal sales goals for the Influencer Marketing team.
• Lead and mentor the Influencer Marketing team, fostering their professional growth.
• Collaborate with marketing, social media, and creative teams to develop effective campaigns.
• Oversee large-spend influencer marketing campaigns and maintain communication with agencies and talent.