Email Marketing Specialist For U.S-Based Brands

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Requirements:

• Proven track record in B2B email marketing, including cold outbound campaigns.
• Prior experience as a Klaviyo Email Marketing Specialist or similar role.
• Manage multiple cold outbound email campaigns simultaneously.
• Experience with Klayvio, SendGrid, HubSpot, Instantly, or Apollo.
• Strong familiarity with email marketing and automation tools.
• Proficient in Klaviyo and the ability to quickly learn new software.
• Knowledge in email design and HTML coding.
• Proficient in design software, such as Figma.
• Knowledge of HTML and CSS for email marketing is a plus.
• Ability to analyze email marketing metrics and translate data into actionable strategies.
• Strong analytical and critical thinking skills.
• Exceptional written and verbal communication skills.
• Strong communication and collaboration skills, with the ability to work effectively in a team environment.
• Strong focus on quality, accuracy, and detail.
• Keen attention to detail and ability to deliver high-quality work within given deadlines.
• Capability to work effectively both independently and as part of a team.

Responsibilities:

• Create, design, and implement effective cold outbound email campaigns using tools like Instantly, Apollo, Klaviyo, and others.
• Create and implement email and SMS marketing campaigns that align with the overall marketing strategy.
• Ensure campaigns resonate with the target audience, generating high-quality leads.
• Develop comprehensive email marketing strategies with a focus on lead nurturing, conversion optimization, and aligning with brand guidelines.
• Segment email lists for highly targeted and personalized messages, improving engagement and response rates.
• Utilize dynamic content and personalization techniques.
• Conduct rigorous A/B testing to optimize various elements of email campaigns, including open rates, click-through rates, and conversions.
• Incorporate A/B testing and data-driven insights to continuously improve email performance.
• Work closely with the team to develop compelling email content that captures the interest of potential leads.
• Design visually appealing and responsive email campaigns that align with brand identity using tools like Figma and Canva.
• Set up and manage marketing automation workflows to enhance the efficiency of lead nurturing processes.
• Regularly analyze and report on email campaign performance, using data to drive future strategy and improvements.
• Stay abreast of the latest trends and best practices in email marketing, especially in cold outbound techniques.