Events Marketing Manager

3+ years managing B2B tradeshow and event programs, ideally across multiple regions and audience types Proven experience overseeing trade show logistics and event coordination Demonstrated success running multiple events at once, balancing competing deadlines, and staying organized Experience with B2B SaaS tradeshow and events programs Experience with the higher education industry Experience managing vendors, agencies, and cross-functional teams with and without direct authority Comfort working in a fast-paced environment with changing priorities Creative problem-solving, a proactive mindset, and strong ownership of outcomes Excellent written and verbal communication High level of organization and attention to detail Ability to build strong relationships across teams and with external partners

Own North American Industry Event Strategy & Planning Manage the full event lifecycle for industry conferences, partner events, and StarRez-hosted programs. Build and maintain a global industry events calendar and project plans. Develop event and sponsorship strategies. Manage Tradeshow Execution & Logistics Manage budgets, negotiate contracts, track expenses, and reconcile costs. Oversee tradeshow booth materials, inventory, shipping, setup, and breakdown. Lead vendor sourcing and management. Coordinate onsite staffing, run-of-show details, and overall setup. Ensure Excellent Collaboration & Communication Work closely with Product Marketing, Community Relations, New Business Sales, and Customer Success teams. Partner with Marketing teammates for pre-event promotion, onsite activations, and post-event follow-up. Partner with counterparts in EMEA and APAC regions. Maintain positive relationships with partners, internal stakeholders, and executive teams. Deliver a Strong & Memorable Brand Presence that Drives Business Outcomes Ensure StarRez messaging, design, and brand presence are applied consistently. Contribute to content planning by identifying speaking opportunities and customer highlights. Track and report on key event metrics and deliver post-event summaries.