Events Marketing Manager

Posted 29 days agoViewed
USA, Canada, Europe, AustraliaFull-TimeFinancial Services
Company:Alpaca
Location:USA, Canada, Europe, Australia, PST, GMT, EST
Languages:English
Seniority level:Manager
Skills:
Project ManagementGoogle AnalyticsJiraCross-functional Team LeadershipStrategyContent creationMicrosoft ExcelCommunication SkillsAnalytical SkillsCollaborationPresentation skillsMarketingStakeholder managementBudget managementRelationship buildingSales experienceCRM
Requirements:
Proven ability to own the full lifecycle of events: strategy, planning, promotion, execution, and post-event measurement Strong project management and organizational skills Excellent communication skills (written and verbal) with ability to tailor messaging Familiarity with CRM/marketing automation platforms, webinar and virtual event platforms, and event management/registration tools Data-driven mindset with experience tracking event metrics Comfortable working cross-functionally with Sales, Product, Business Development, and Marketing Genuine interest in fintech, APIs, financial markets, and/or developer ecosystems
Responsibilities:
Develop and own annual events strategy for institutional and developer audiences Build an integrated event calendar Partner with Sales, Business Development, and Product to prioritize events Own event budgets and vendor relationships Lead all logistics for virtual and in-person events Manage external agencies and vendors Coordinate speaker prep and talking points Ensure a premium attendee experience Own go-to-market plans for each event Create compelling event assets Segment and tailor messaging for different audiences Plan and execute integrated promotional campaigns Collaborate with Sales and Business Development for partner participation Use events to grow and activate developer and grassroots communities Host and support developer-first events Engage with the community across relevant channels Gather feedback from clients and developers Define clear KPIs for each event Track performance and report outcomes Continuously optimize event formats, messaging, targeting, and operations
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