Define and track KPIs and ROI for enterprise events. Innovate event ideas to enhance SmithRx's presence. Manage the end-to-end event budget. Lead planning and execution of industry sponsorships, tradeshows, client advisory boards, and regional events. Oversee event logistics including venue, vendors, collateral, shipping, and on-site execution. Collaborate with marketing on pre-event, at-event, and post-event campaigns. Enable sales team for event success through briefings and lead handoff.