Execute customer marketing strategy to deepen product adoption and strengthen loyalty Collaborate with product marketing, growth marketing, and marketing operations on expansion‑focused campaigns Track campaign performance, adoption trends, and customer sentiment Maintain a customer communications calendar with segmented campaigns Support Account Management by identifying expansion opportunities Create compelling customer-facing content Coordinate and support Customer Advisory Board (CAB) initiatives Execute personalized gifting and community building events Partner with AM teams and product marketing on customer engagement and review initiatives Help develop customer recognition and awards programs Champion the customer experience through advocacy, communication strategies, and loyalty efforts Conduct customer research to report on key marketing KPIs and identify at-risk or expansion accounts