Customer Marketing Manager

7+ years of B2B marketing experience with a focus on customer marketing, demand generation, or lifecycle marketing. Proven success in driving customer engagement and expansion campaigns. Strong communication and storytelling skills. Experience working cross-functionally with customer success and sales teams. Familiarity with marketing automation (HubSpot, Marketo, or similar) and CRM systems (Salesforce a plus). Data-driven mindset with comfort analyzing and presenting campaign results and insights. Experience with Agile Marketing is a plus.

Develop and execute campaigns for new products, modules, or data solutions. Manage post-onboarding communications like newsletters and feature spotlights. Define and prioritize key customer audiences for campaign targeting. Activate engaged customers as references, reviewers, and case study participants. Track engagement metrics, campaign performance, and expansion revenue influence.