Customer Marketing Manager

Bachelor's degree in Marketing, Business, Communications, or a related field Experience working with multiple SaaS products Minimum of 6+ years of experience in marketing At least 2+ years in a customer-facing or customer marketing role Proven track record in developing and executing successful marketing campaigns Strong understanding of the customer lifecycle and customer journey mapping Experience using marketing automation tools (HubSpot, Salesforce, Hockeystack, Appcues/Pendo) Proficiency in data analysis and using metrics to optimize campaign performance Bonus if you’ve worked in the multifamily industry

Develop and optimize the customer journey through targeted programs and campaigns Lead strategic marketing programs for upsell, expansion, and product engagement Act as the "voice of the customer" and incorporate feedback into marketing Collaborate with Sales, CS, Product, and Marketing teams Define metrics to track program effectiveness and report on insights and ROI Analyze campaigns to strategize experiments for renewals, cross-sells, referrals, and expansion