Customer Marketing Manager

5+ years in customer marketing, lifecycle marketing, or a related B2B marketing role. Strong storyteller with excellent writing and communication skills. Experience building customer content across email, in-app, and more. Highly collaborative; comfortable working cross-functionally with CS, sales, and marketing. Analytical and curious. Organized and proactive, with strong project management skills and attention to detail.

Build automated lifecycle journeys across onboarding, adoption, renewal, cross-sell, and upsell. Partner with customer support to operationalize customer communications. Drive revenue impact by identifying expansion moments. Own customer newsletters and product update announcements. Design event-triggered campaigns. Support customer-facing webinars, events, and other campaigns. Build and scale programs for reviews, testimonials, references, and referral motions. Maintain a pipeline of customer quotes, case studies, and success stories. Capture customer sentiment and surface insights internally.