Customer Marketing Manager

4+ years of experience in customer marketing, advocacy, or demand generation at a SaaS or B2B technology company Strong communication and presentation skills, with the ability to craft persuasive narratives Creative marketing instincts and storytelling ability Proven project management skills with high attention to detail A track record of delighting customers and nurturing long-term relationships Familiarity with marketing automation software (Marketo experience a plus) and community management software Strong analytical and problem-solving skills, with experience in data-driven decision making and A/B testing High emotional intelligence, collaboration skills, and passion for customer experience

Create and execute multi-channel marketing programs for customer advocacy and retention. Own and expand the Customer Advocacy program, nurturing relationships with advocates. Produce and manage customer user groups. Promote customer success stories across Invoca channels. Collaborate cross-functionally for product launches and content development. Partner with Sales and Marketing to leverage customer stories. Secure customer participation in speaking engagements, analyst sessions, and press opportunities. Drive engagement in customer feedback initiatives. Stay current on customer marketing trends and best practices. Apply an AI-first mindset using AI tools to enhance customer engagement strategies.