- Develop and execute customer marketing programs that increase customer engagement, satisfaction, and expansion revenue and report on results.
- Optimize customer onboarding communications to accelerate time-to-value and ensure new customers feel supported and empowered.
- Analyze customer behavior and product usage data to identify segmentation and messaging for upsell and cross-sell opportunities.
- Work closely with the Customer Success team to identify gaps in product adoption and connect customers with educational materials.
- Partner with Sales and Customer Success to track renewal processes and improve retention rates through proactive engagement strategies.
- Build a customer reference program, ensuring Sales has access to enthusiastic client advocates for referrals.
- Support customer-focused events, including webinars, product training sessions, and community-building initiatives, to increase engagement and customer loyalty.
- Collaborate cross-functionally with Product Marketing, Customer Success, and Sales to align on customer needs and ensure marketing efforts are tailored to drive value and engagement.
Artificial IntelligenceHubSpot