Bachelor's degree in Business, Marketing, or related field. Minimum of 5 years field (outside) sales experience with demonstrated improvement in sales year over year. Minimum of 3 years of demonstrated experience in a Regional Leadership position. Dealer network knowledge base highly preferred. Strong leadership skills with the ability to drive a high-performing sales team. Excellent communication, negotiation, and presentation skills. Proven analytical skills and experience with CRM tools. Must reside within the West Region (AZ, CA, WA, OR, CO, MT, WY, UT, NM, NV). Willingness to travel extensively within the region (at least 50-60% travel).