- Plan, build, and execute scalable, integrated partner marketing campaigns with U.S. and Canada national partners to drive pipeline
- Own campaigns end-to-end, including ideation, content development, cross‑functional project management, launch, and post‑campaign performance analysis to deliver against pipeline, revenue, and ROI goals
- Collaborate with the sales and partner sales teams to align campaigns with target accounts and support opportunity acceleration
- Serve as the primary marketing point of contact for assigned strategic partners, owning day‑to‑day engagement, responding to partner inquiries, and proactively identifying co‑marketing opportunities that drive mutual growth
- Develop and maintain trusted relationships with senior partner stakeholders, enabling tight alignment on go‑to‑market priorities, campaign strategy, and joint value propositions
- Define, track, and optimize key performance indicators (KPIs) to measure the effectiveness of partner marketing programs; regularly communicate insights, results, and recommendations to internal and partner stakeholders
- Own and manage partner marketing budgets (MDF/BDF), ensuring disciplined investment, efficient execution, and clear, data‑backed demonstration of return on investment
- Act as the primary marketing liaison for our US and Canada distribution partner, identifying and executing integrated programs that support national partner priorities and drive measurable business outcomes
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