Director, Demand Generation - Remote US
Company:Seamless.AI
Location:United States
Languages:English
Seniority level:Director, 5+ years
Experience:5+ years
Skills:
Project ManagementSalesforceGoogle AnalyticsStrategySEOData visualizationMarketingLead GenerationDigital MarketingSaaSA/B testingCross-functional collaborationCRMData analytics
Requirements:
5+ years of experience in growth or performance marketing, preferably in SaaS or high-growth tech. Expertise across paid channels, automation tools (Customer.io, HubSpot, Marketo, Pardot, etc.), CRO platforms, and analytics tools. Proven ability to scale multi-channel campaigns. Strong grasp of funnel metrics, data interpretation, and optimization strategies. Experience working cross-functionally with sales, design, product, and people teams. A bias for testing, iterating, and moving fast. Bachelor’s degree or equivalent work experience in B2B SaaS or a GTM org. Managed marketing support for recruiting initiatives, employer brand, or job boards. Familiarity with tools like Segment, Amplitude, Unbounce, or Seamless.AI.
Responsibilities:
Own strategy, execution, and performance of marketing campaigns to drive users, demos, and revenue. Oversee lifecycle and nurture email campaigns across marketing and sales funnels. Drive segmentation, lead scoring, and behavioral-based automation. Collaborate with sales/ops on routing, MQL optimization, and data hygiene. Optimize CAC, CPL, ROAS, and other acquisition KPIs in B2B campaigns. Increase qualified lead volume while improving customer acquisition cost (CAC). Drive conversion rate uplift across content, landing pages, and nurture flows. Launch high-performing campaign initiatives to drive traffic, impressions, demos, and sales.
