Director, Demand Generation

BS/BA college degree or relevant experience 8+ years of B2B demand generation experience, with a strong focus on mid-market and enterprise segments. Proven success in building and executing sales-aligned demand gen strategies that deliver revenue growth. Experience with ABM, multi-channel campaigns, and marketing to sales collaboration. Expertise in marketing automation platforms (HubSpot, Marketo, or similar) and CRM tools (Salesforce preferred). Strong understanding of data-driven marketing, funnel metrics, and ROI analysis. Experience leading teams, with a track record of scaling demand generation functions in fast-growing environments. Excellent communication skills with the ability to influence cross-functional teams and present results to senior executives. A curiosity and openness to growth — actively building fluency in emerging technologies like AI.

Develop and execute demand generation strategies for pipeline growth targeting mid-market and enterprise customers. Design and implement integrated marketing campaigns across digital channels. Analyze and refine channel strategies to enhance performance and ROI. Oversee multi-channel campaigns including digital, email, webinars, events, content syndication, and ABM. Identify opportunities to integrate new platforms or technologies. Partner with sales leadership to align marketing programs and improve lead conversion rates. Own reporting and analytics for demand generation efforts. Continuously optimize the demand generation funnel. Leverage marketing automation tools for tracking and reporting. Build and scale Account-Based Marketing (ABM) strategies. Build, lead, and mentor a high-performing demand generation team.