Brand & Experiential Marketing Manager

Bachelor's degree in Business Administration, or related field preferred At least 2+ years of previous work experience in brand marketing and/or experiential marketing Proven ability to create an impactful event from start to finish Collaborative, hands-on, and willing to support all aspects of event delivery Creative, analytical thinker and creative problem solver that thrives in fast-paced environment Passionate about storytelling through brand marketing Passion for health and wellness industry Detail oriented with ability to take initiative, prioritize, multitask, and work independently Proficient with Microsoft Office and Google Suite or related software Previous experience at a high-growth, fast-paced startup is a bonus Entrepreneurial mindset is a bonus

Own and execute community and VIP (influencer/media) event strategy Work closely with third-party vendors for seamless event execution Manage event budgets and negotiate financial terms with partners Collaborate with cross-functional teams to align messaging and promotion with event goals Establish success criteria, analyze event impact, and prepare post-event recommendations Support upcoming activations like Dry January and Journey East to West Source and secure brand collaborations aligning with company values Execute brand proposals and manage outreach and follow-ups Manage run-of-show documents Track cultural landscape, competitive environment, and consumer trends Manage partnership budgets and negotiate terms Coordinate with internal teams to integrate partnerships into business objectives Manage hospitality partnerships and pitch for in-room amenities and other activations