Brand & Experiential Marketing Manager
50000 - 60000 USD per year
Company:Apothékary
Location:United States, EST
Languages:English
Seniority level:Manager, 2+ years
Experience:2+ years
Skills:
Project ManagementGoogle AnalyticsStrategyMicrosoft OfficeDocumentationAnalytical SkillsCollaborationNegotiationAttention to detailOrganizational skillsPresentation skillsTime ManagementWritten communicationMultitaskingMarketingBudgetingCross-functional collaborationMarket ResearchCreativity
Requirements:
- Bachelor's degree in Business Administration, or related field preferred
- At least 2+ years of previous work experience in brand marketing and/or experiential marketing
- Proven ability to create an impactful event from start to finish
- Collaborative, hands-on, and willing to support all aspects of event delivery
- Creative, analytical thinker and creative problem solver that thrives in fast-paced environment
- Passionate about storytelling through brand marketing
- Passion for health and wellness industry
- Detail oriented with ability to take initiative, prioritize, multitask, and work independently
- Proficient with Microsoft Office and Google Suite or related software
- Previous experience at a high-growth, fast-paced startup is a bonus
- Entrepreneurial mindset is a bonus
Responsibilities:
- Own and execute community and VIP (influencer/media) event strategy
- Work closely with third-party vendors for seamless event execution
- Manage event budgets and negotiate financial terms with partners
- Collaborate with cross-functional teams to align messaging and promotion with event goals
- Establish success criteria, analyze event impact, and prepare post-event recommendations
- Support upcoming activations like Dry January and Journey East to West
- Source and secure brand collaborations aligning with company values
- Execute brand proposals and manage outreach and follow-ups
- Manage run-of-show documents
- Track cultural landscape, competitive environment, and consumer trends
- Manage partnership budgets and negotiate terms
- Coordinate with internal teams to integrate partnerships into business objectives
- Manage hospitality partnerships and pitch for in-room amenities and other activations
