Brand Marketing Manager

3-5 years of marketing experience (brand, product, or retail marketing; CPG/DTC or beverage experience is a plus). Demonstrated experience leading multi-channel product launches (retail, DTC, online). Experience producing sales collateral and shopper marketing assets. Strong project management skills for managing stakeholders, timelines, and production schedules. Experience managing creative workflow from brief to production and maintaining an asset library. Clear and proactive communicator with excellent written and verbal skills; copywriting experience is a plus. Data-driven with comfort in measurement and reporting (campaign KPIs, dashboards, post-launch learnings). Organized, detail-oriented, and able to prioritize in a fast-paced environment. Proficient with basic marketing tools and eager to learn new platforms.

Lead Go-to-Market (GTM) planning and execution for new product launches across various channels. Serve as the primary liaison between Sales and Marketing for sales enablement materials. Ensure brand consistency in messaging, voice, and visual identity across all materials. Manage asset development and production, maintaining a centralized asset library. Track project milestones and activation performance, implementing basic test plans. Maintain the marketing calendar, manage asset workflows, and oversee marketing operations including budget tracking. Lead cross-functional projects, coordinating timelines and deliverables with internal teams and external partners.