Brand Marketing Manager

5–7+ years of experience in brand marketing, subscription marketing, or integrated marketing, ideally within beauty, consumer lifestyle, or membership-based businesses. Proven ability to own and evolve brand strategy for a core product or portfolio. Strong experience leading full-funnel marketing strategies. Demonstrated success using consumer insights, research, and performance data to inform strategy. Ability to act as a strategic cross-functional leader. Experience developing and managing campaign roadmaps, creative briefs, and marketing plans. Excellent storytelling and messaging instincts. Strong executive presence with the ability to influence stakeholders. Highly organized and comfortable operating in ambiguity.

Own brand positioning, narrative, and value proposition for IPSY Extra and IPSY Ultimate. Translate consumer insights into actionable brand strategies. Define annual and seasonal brand priorities for each subscription. Lead end-to-end go-to-market strategy for subscription offerings. Develop strategic creative briefs for integrated campaigns. Partner with Creative, Production, and Growth teams for campaign execution. Act as a key cross-functional partner to various teams. Align brand strategy with product roadmaps and member experience initiatives. Define success metrics for brand health, engagement, and subscription performance. Analyze campaign performance and member feedback for optimization.