Lifecycle Marketing Manager

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💎 Seniority level: Manager, 5–8 years

📍 Location: United States

🔍 Industry: Financial Services

🗣️ Languages: English

⏳ Experience: 5–8 years

🪄 Skills: Project ManagementData AnalysisSalesforceTableauStrategyCommunication SkillsAnalytical SkillsCross-functional collaborationMarketingCRMA/B testing

Requirements:

5–8 years progressive experience in lifecycle, CRM, or retention marketing
Proven success designing and executing multi-channel campaigns
Track record of improving lifecycle campaign performance through structured experimentation
Strong analytical and strategic thinking skills
Familiarity with marketing automation, CRM, and customer engagement platforms (e.g., Braze, Iterable, Insider, Salesforce Marketing Cloud, or equivalent)
Proficiency in leveraging analytics tools (e.g., Looker, Tableau, or similar) and working with BI

Responsibilities:

Lead the strategy, development, and optimization of multi-channel lifecycle campaigns
Guide messaging strategy in partnership with brand and content teams
Support the development of customer-facing collateral
Partner cross-functionally to align strategies
Own and manage a structured experimentation roadmap
Leverage qualitative and quantitative insights to identify customer trends
Analyze campaign and channel performance, surface insights, and report on key metrics to stakeholders
Partner with BI to build reporting frameworks

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