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Influencer Marketing Manager

Posted 3 days agoViewed

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💎 Seniority level: Manager, 4+ years

🔍 Industry: Marketing

🏢 Company: Acceleration Partners👥 251-500💰 Private over 4 years agoDigital MarketingAdvertisingComplianceMarketing

🗣️ Languages: English

⏳ Experience: 4+ years

Requirements:
  • 4+ years working for an influencer marketing agency and experience managing client relationships
  • Strong understanding of how influencer and affiliate marketing can work together
  • Solid understanding of omni-channel and digital marketing, with a track record of successfully running influencer campaigns for consumer products and/or services companies
  • Advanced Excel capabilities and comfortable with formatting, formulas, customizing reports, etc.
  • Excellent at communicating, presenting and pitching and receiving approval from clients on new influencer campaigns
  • Working knowledge of attribution in digital marketing
  • Tools (CreatorIQ, Grin, Izea, etc.) experience preferred, not required
  • Knowledge of Affiliate Networks or SaaS platforms (Impact, ShareASale, Commission Junction, etc.) experience preferred, not required
Responsibilities:
  • Manages successful influencer programs by developing custom strategies and tactical plans for achieving client’s goals and objectives.
  • Consistently provides superior client service, acts as a point of contact, and escalates issues or key risks as appropriate.
  • Uses data strategically and nimbly; all analysis or data shared to clients is consistently accurate and precise.
  • Designs influencer recruitment strategies, communication strategies, content strategies, incentive strategies and optimization strategies aimed at fostering long-term partnerships with the right creators/audiences and enabling them to drive lower-funnel value for clients (i.e., site traffic, revenue, ROI).
  • Manages multiple influencer marketing programs with solid organizational skills and the ability to focus on and prioritize tasks based on client objectives.
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