Influencer Marketing Manager

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Requirements:

• 2+ years of experience in influencer marketing, social media marketing, or digital PR, preferably within a remote or distributed team setting.
• Proven ability to build, maintain, and grow influencer relationships across social media platforms.
• Strong understanding of influencer marketing tools, platforms, and performance metrics.
• Excellent communication, negotiation, and relationship-building skills.
• Highly organized with experience managing multiple campaigns and deadlines.
• Analytical mindset with experience interpreting data and making data-driven decisions.
• Ability to work independently in a remote environment while maintaining strong communication with the team.

Responsibilities:

• Plan and launch influencer marketing campaigns on platforms like Instagram, TikTok, and YouTube to enhance brand visibility and engagement.
• Research, identify, and cultivate relationships with influencers who align with brand values and target audience.
• Partner with influencers to create compelling, brand-consistent content that resonates with target demographics.
• Track and analyze campaign performance metrics, including engagement, reach, and ROI, to inform and optimize future campaigns.
• Monitor industry and social media trends, identifying new approaches to keep campaigns relevant and impactful.
• Coordinate with social media, content, and performance marketing teams to ensure cohesive messaging and maximize campaign impact.