Senior Marketing Manager

Posted 15 days agoViewed

📍 Location: United States, Australia, Austria, Bangladesh, Belgium, Brazil, Canada, Colombia, Costa Rica, Croatia, Czech Republic, Denmark, Egypt, Estonia, Finland, France, Germany, Ghana, Greece, India, Indonesia, Ireland, Israel, Italy, Kenya, Mexico, Netherlands, Nigeria, Peru, Poland, Singapore, South Africa, Spain, Sweden, Switzerland, Uganda, United Kingdom, Uruguay, PST

💸 Salary: 134147.0 - 203434.0 USD per year

🏢 Company: Wikimedia Foundation👥 251-500💰 $2,100,000 Grant over 5 years ago

🗣️ Languages: English

🪄 Skills: Data AnalysisCommunication SkillsMarketingTeam managementStakeholder managementDigital MarketingBudget managementA/B testing

Requirements:

Experience working for a global brand, effectively marketing to young people through short form video, as well as other channels.
Experience embracing bold, creative, experimental, and successful risk taking, leading to greater innovations and improved performance.
Experience delivering creative work scrappily, in low-resource environments.
Strong knowledge of the creative development process, coupled with practical experience in managing (internal or external) creative and production teams.
Experience in effectively building engaged online communities.
Ability to effectively manage stakeholders across multiple levels and functions, including strong communication and problem-solving skills, to ensure alignment with project goals and foster positive relationships.
Ability to work quickly, and flexibly, across multiple timezones, cultures and priorities.
Sound judgment with proven ability to make objective, data-based decisions.
Line management experience, having previously led a successful social team.
Budget management.

Responsibilities:

Leading and collaborating with multiple teams across the Wikimedia Foundation (Product, Partnerships, Brand Studio, and others) to develop creative and experimental video content at an accelerated pace.
Exploring, developing, executing, and testing various marketing strategies and activities on these channels (TikTok, Reels, YouTube), taking a “test and learn” approach, and pivoting quickly if things aren’t working, to help us achieve innovation and impact at scale.
Working with creatives, agencies and others to mastermind campaigns that capture attention.
Effective storytelling, crafting compelling narratives that resonate with our target audiences.
Using metrics and analytics to iterate and improve experiment output and audience resonance; continually ensuring experiments align with both Foundation goals and audience preferences.
Staying on top of emerging practices, themes, stories, and trends in marketing, and building these into your approach.
Line managing the social media team, overseeing the work on short form video platforms, and also our wider social media strategy, effectively in a fast moving environment, ensuring coaching and career development.
Working in partnership with Product and Tech teams to help facilitate new and innovative approaches to product testing with young people, to help enhance engagement with these audiences in the longer term.
Contributing to wider marketing and communications plans for Future Audiences initiatives by aligning on objectives, strategies, tactics, budgets, timelines, and resource allocation.

Apply

Related Jobs

Apply

🔥 Senior Marketing Manager

Posted 18 days ago

📍 Warsaw

🧭 Full-Time

🔍 Social Platform

🏢 Company: Bratte👥 1-50 Software

🔧 Requirements

Experience in strategic planning
Experience in paid media (Google Ads, Meta, and TikTok)
Experience in creative production management
Experience in web funnel optimisation
Experience in influencer marketing
Experience in analytical thinking

💡 Responsibilities

Organise and lead performance-driven user acquisition campaigns to bring in 3,000 paid creators by December 2025, focusing on scalable, efficient paid channels.
Develop and execute a repeatable TikTok Ambassador Playbook, resulting in 10 million+ impressions and high engagement from creator communities.
Set up and run a continuous creative production process from ideation to launch, delivering fresh ad assets weekly to support growth campaigns across channels.

Data AnalysisGoogle AnalyticsContent creationSEORESTful APIsCross-functional collaborationMarketingLead GenerationDigital MarketingCRMAnalytical thinkingBudget managementA/B testing

Posted 18 days ago

Apply

🔥 Senior Marketing Manager

Posted 23 days ago

📍 United States

💸 143000.0 - 175000.0 USD per year

🏢 Company: Postman👥 501-1000💰 $225,000,000 almost 2 years agoDeveloper Tools Developer APIs SaaS Enterprise Software

🔧 Requirements

7+ years of experience managing paid social media campaigns, preferably in B2B or high-growth environments
Proven success driving acquisition, engagement, and retention through paid social at scale
Strong analytical skills with hands-on experience in platforms like Meta Ads Manager, LinkedIn Campaign Manager, and other platforms
Experience managing multi-million dollar budgets with a focus on performance and efficiency
Comfortable working cross-functionally with creative, data, and product marketing teams
Excellent communication skills and a proactive, testing-first mindset

💡 Responsibilities

Develop and execute data-driven paid social strategies aligned with growth and brand goals
Manage campaign planning, creative briefing, execution, optimization, and reporting across platforms (Meta, LinkedIn, TikTok, Reddit, etc.)
Partner closely with creative teams and our advertising agency to test and iterate on ad messaging, visuals, and formats
Monitor performance metrics and translate insights into actionable recommendations and scalable playbooks
Own media budgets and forecast performance, ensuring efficient spend and high ROI
Stay ahead of platform changes, emerging trends, and competitor activity to inform strategy

Data AnalysisCross-functional Team LeadershipCommunication SkillsAnalytical SkillsMarketingDigital MarketingBudget managementA/B testing

Posted 23 days ago

Apply

🔥 Senior Marketing Manager - Remote

Posted 24 days ago

📍 United States

🧭 Full-Time

💸 80000.0 - 120000.0 USD per year

🔍 Fintech

🏢 Company: Bookkeeper360👥 51-200💰 $2,500,000 Seed almost 3 years agoAccounting Consulting Business Intelligence Financial Services Bookkeeping and Payroll SaaS Finance FinTech Software

🔧 Requirements

5+ years of experience in marketing, ideally in a B2B SaaS, fintech, or professional services environment
Experience with HubSpot (required), Google Analytics, and paid advertising platforms
Strong analytical mindset—comfortable with KPIs, dashboards, and performance metrics

💡 Responsibilities

Own and execute the overall marketing strategy across all major channels: digital, content, paid, email, SEO/SEM, social, and PR.
Develop and present integrated campaign strategies that drive qualified leads and support revenue goals.
Audit and optimize campaign performance based on KPIs, lead quality, conversion rates, and ROI.

Google AnalyticsContent creationCommunication SkillsSEOSales experienceMarket ResearchMarketingTeam managementLead GenerationDigital MarketingCRMFinancial analysisBookkeepingSaaSA/B testing

Posted 24 days ago

Apply

🔥 Senior Marketing Manager (B2C SaaS)

Posted 26 days ago

📍 Australia

🧭 Full-Time

🔍 B2C SaaS

🏢 Company: Simply Wall St👥 11-50💰 $2,045,465 Series A almost 8 years agoStock Exchanges Financial Services Advice FinTech

🔧 Requirements

Leading a marketing team in a SaaS business with a strong understanding of SaaS metrics, channel marketing and freemium models
Comfortable with tools like Google Ads, GA4, and Braze
Deep understanding of how marketing and product work together to drive value
Familiarity with AI-powered tools for content generation, market research, personalisation, and campaign optimisation.
Exposure to investing, whether personally, in fintech, or in a finance-adjacent role

💡 Responsibilities

Develop and own the overall marketing strategy in line with company goals and growth targets.
Identify and prioritise key growth levers across brand, performance, product, and partnerships.
Align marketing plans with product roadmap, business goals, and seasonal opportunities.
Own and evolve the brand strategy to ensure consistency, clarity, and impact across all channels.
Lead positioning and messaging development that reflects customer needs, competitive landscape, and market opportunity.
Translate complex investing and product concepts into clear, compelling stories that resonate with a consumer audience.
Plan, execute, and optimise paid acquisition campaigns across Google Ads, YouTube, and other relevant channels.
Manage and grow the affiliate marketing program, identifying new opportunities and partners, ensuring the program provides ROI.
Drive experimentation across channels to test creative, targeting, and funnel performance.
Own go-to-market planning for new product launches and feature updates.
Partner with Product and Design to develop compelling messaging, content, and enablement materials.
Define and refine pricing and packaging strategies for our SaaS products based on customer insight and business goals.
Track and analyse marketing performance, campaign effectiveness, CAC, and ROAS
Use insights to make data-informed decisions and continually improve strategy and execution.
Collaborate with the data team to build dashboards and reports that guide decision-making.
Lead and support a high-performing marketing team.
Provide clear direction, feedback, and professional development opportunities.
Own the marketing budget and allocate resources to maximise growth and efficiency

Project ManagementData AnalysisContent creationCommunication SkillsAnalytical SkillsSEORESTful APIsReportingData visualizationMarketingTeam managementStrategic thinkingDigital MarketingFinancial analysisData analyticsCustomer SuccessSaaSBudget managementA/B testing

Posted 26 days ago

Apply

🔥 Senior Marketing Manager

Posted about 1 month ago

📍 England, United Kingdom, Finland, Spain, Germany

🔍 Game marketing

🏢 Company: Spectarium👥 11-50💰 $5,330,195 Seed over 1 year agoPC Games Gaming Online Games

🔧 Requirements

4–6 years in game marketing, with at least one successful F2P game launch under your belt.
Set up and managed ad campaigns, ASO, influencer deals, and content drops yourself.
Comfortable operating solo in the beginning.
Collaborative, proactive, and allergic to fluff.
Plays games.
Understands players.
Cares about the details.

💡 Responsibilities

Define and execute our marketing strategy for soft launch, global release, and live operations.
Run paid UA campaigns across platforms (Meta, Google, TikTok, etc.) and optimize for CPI, ROAS, and LTV.
Take ownership of our App Store and Play Store presence—ASO, screenshots, trailers, A/B testing.
Build and grow our community, with a strong presence on Discord, Twitter/X, and wherever our players live.
Plan and create content—trailers, dev updates, memes, posts, feature drops—with or without external partners.
Collaborate with dev and product teams to time launches, highlight features, and communicate updates clearly and effectively.
Work directly with influencers and creators to amplify reach in a way that feels real, not forced.
Set up and iterate on lifecycle marketing: email, push, in-game messages.
Analyze player data and campaign results to make smart, fast decisions and adjust course where needed.
Act as the player voice in the company—help us build what people want to play and come back to.

Data AnalysisContent creationDigital MarketingA/B testing

Posted about 1 month ago

Apply

🔥 Senior Marketing Manager, Subscriptions

Posted about 2 months ago

📍 London, UK

🧭 Full-Time

🔍 Music Tech

🏢 Company: Native Instruments

🔧 Requirements

Experience with subscriptions within the music tech industry is a bonus!
Experience conducting market research and implementing pricing and promotional strategies, including price elasticity testing.
You are an analytical thinker with the ability to analyze data, draw insights, and make timely data-driven decisions.
Experience with CRM platforms, marketing automation tools, data analytics tools and payments processing systems.

💡 Responsibilities

Define and implement data-driven actions to fuel business growth through new customer acquisition (NCA), conversion, increased average revenue per user (ARPU), customer lifetime value (CLTV), winback rate and reduce churn across all subscription offerings and tiers. Drive growth and revenue identifying new opportunities for product development, pricing, promotions, channels etc. through insightful data analysis and considered market research.
Define the GTM and lifecycle management for all subscriptions and work hand in hand with the Senior Lifecycle Manager to develop and execute targeted campaigns across the entire customer lifecycle, including onboarding, engagement, retention, and reactivation.
Continuously analyze performance data, category trends, consumer and user behavior, and track key metrics to optimize conversions, product offerings and campaigns, and improve appeal to customers as well as ROI.
Use your familiarity with best-in-class payments processes to collaborate closely with the IT Engineering and Payments teams to streamline payment processes and optimize recurring payments.
Closely monitor and report weekly on agreed KPIs, including NCA, conversions, ARPU, CLTV, churn rates/volumes/mix, winback rates, proactively optimising as needed, identifying new opportunities and responding to any risks to business targets.
Work closely with Product, Growth (Ecom, CRM, Email), Creative, Data Analytics, IT Engineering and Payments teams in particular to foster long-term customer loyalty through seamless integration and alignment across all customer touchpoints. Use your solid subscriptions experience to effectively influence and upskill leaders and other stakeholders to drive positive change in engagement and membership strategies.
Stay abreast of the latest trends in subscription marketing, customer experience, and digital marketing technologies.

Project ManagementData AnalysisMarket ResearchMarketingStrategic thinkingCRMData analyticsPowerPointA/B testing

Posted about 2 months ago

Apply

🔥 Senior Marketing Manager, SEO & CRO

Posted about 2 months ago

📍 Ontario

🔍 Marketing

🏢 Company: Thumbtack👥 1001-5000💰 $275,000,000 Series G almost 4 years ago🫂 Last layoff over 2 years agoHome Services Local Service Industry Professional Services

🔧 Requirements

Deep expertise in SEO, with 7+ years of experience managing large-scale dual sided marketplace websites.
Strong technical SEO skills, including site architecture, structured data, Core Web Vitals, log file analysis, and rendering optimization.
Proficiency in SEO analytics tools (Google Search Console, BrightEdge, Ahrefs, SimilarWeb, SEMRush, OnCrawl, Screaming Frog, etc.).
CRO Expertise & Experimentation – Strong background in A/B testing, multivariate testing, and user behavior analysis to optimize conversion paths. Experience with tools like Optimizely, VWO, Google Optimize, or equivalent.
Data-Driven Decision Making – Proficiency in analyzing user journeys, heatmaps, and funnel performance using Google Analytics, Amplitude, Fullstory, Hotjar, or similar to drive UX and conversion improvements.

💡 Responsibilities

Develop & Execute SEO & AIO Growth Strategy
Future-Proof for AI-Driven Search
Optimize Web Experience & Discoverability
Lead Overall Web Site Health
Cross-Functional Leadership
Performance Analytics & Insights
Drive Content & Marketing Integration

Data AnalysisGoogle AnalyticsAmplitude AnalyticsCustomer serviceSEOAgile methodologiesRESTful APIsJSONDigital MarketingA/B testing

Posted about 2 months ago

Apply

🔥 Senior Marketing Manager, E-commerce (Remote, Chicago-Based Preferred)

Posted 2 months ago

📍 United States

🧭 Full-Time

💸 125000.0 - 160000.0 USD per year

🔍 E-commerce

🏢 Company: Black Spectacles👥 11-50 EdTech E-Learning Architecture Software

🔧 Requirements

Expertise in HubSpot (marketing automation, workflows, lead management) and Google Ads (PPC, display, and retargeting).
Strong proficiency in Google Analytics and data-driven strategy development.
Deep knowledge of SEO, organic search, database management, and segmentation strategies.
Experience with social media marketing, thought leadership, and event marketing to drive engagement and brand visibility.
Experience managing internal team members and collaborating with external vendors.

💡 Responsibilities

Design and manage e-commerce campaigns to increase traffic, sales, and revenue through paid search, social media, and retargeting channels.
Leverage Google Analytics to track and analyze user behavior, campaign performance, and e-commerce sales trends.
Continuously optimize landing pages, email campaigns, and ad creative through A/B testing to maximize conversions.
Oversee and support a small internal team; coordinate closely with agency partners.
Align with product, sales, and creative teams on campaign goals and messaging.
Develop and implement demand generation campaigns to drive qualified leads for the sales pipeline.
Create automated workflows, email campaigns, and nurturing sequences using HubSpot to engage prospects and move them through the funnel.
Optimize SEO, organic search, and PPC campaigns to attract and convert qualified leads.
Collaborate with sales to enhance lead handoff and conversion rates.
Develop and own the digital marketing roadmap, ensuring alignment with business goals and ROI targets.
Leverage analytics platforms like Google Analytics and HubSpot to monitor performance and identify areas for improvement.
Report on key performance metrics, analyze data to identify trends, and make informed recommendations to drive growth and improve business outcomes.

LeadershipProject ManagementBusiness IntelligenceData AnalysisGoogle AnalyticsContent creationSEORESTful APIsAdaptabilityReportingBudgetingSales experienceData visualizationMarketingTeam managementLead GenerationStrategic thinkingDigital MarketingCRMData analyticsA/B testing

Posted 2 months ago

Apply

🔥 Senior Marketing Manager, Video Podcasts

Posted 2 months ago

📍 United States

🧭 Full-Time

💸 90000.0 - 110000.0 USD per year

🔍 Media

🏢 Company: Vox Media, LLC

🔧 Requirements

Previous experience building audiences across multiple channels, with deep expertise in YouTube audience growth
Strong experience writing consumer-facing marketing copy (e.g. social media posts, video titles, promotional language)
Experience analyzing data to make informed decisions, particularly on YouTube and social channels
Proven ability to work with diverse stakeholders and build strong relationships with internal and external partners, with experience in client service a plus
Strong visual design sensibility (experience with Photoshop a plus)
A creative, proactive, solutions-oriented mindset
Experience in fast-paced and dynamic environments
An understanding of audiences across a range of channels and platforms
A track record of learning new channels, industries and markets quickly
Enthusiasm for learning and growing
Experience working with high-profile talent a plus
Experience with Premiere, AfterEffects or other video editing tools a plus

💡 Responsibilities

Working with the Executive Director of Marketing to create launch and marketing plans, including defining audience targets, key tactics, and messaging
Monitoring and analyzing video, social and audio performance for key shows and reporting/interpreting key takeaways to show teams and leadership
Using research and data to better understand our target audiences, industry trends and the competitive space for our shows
Coordinating with Insights and Engagement teams to develop surveys, focus groups and research projects to help internal teams understand our audiences better
Working with editorial teams, talent and the Executive Director of Marketing to establish long-term social and video audience strategies for select shows in the Vox Media Podcast Network
Developing and iterating on social and video best practices to help shows build and retain their cross-channel audiences
Working with production and design teams to develop compelling social assets and useful social templates for each of our shows
Researching, testing and executing new and innovative ways to engage podcast audiences across platforms, particularly YouTube, Instagram TikTok and other emerging platforms
Regularly monitoring and reporting on audience data across social, video and audio channels, providing thoughtful recommendations for improving performance
Identifying and spearheading opportunities for internal and external collaborations between relevant shows and editorial brands
Overseeing internal audio and video promos across the network, working with editorial to develop new promos as needed
Working alongside show teams to develop compelling positioning and copy for their target audiences (including taglines, show descriptions, promotional copy)
Collaborating with internal teams to spotlight our podcasts across Vox Media’s websites, social channels, newsletters, video, text and other channels in creative ways
Planning and executing external paid/trade marketing plans for priority shows and campaigns
Testing new approaches, tactics and channels for growing audiences
Working closely with the communications team to identify earned PR opportunities for hit shows and key talent.

Adobe PhotoshopData AnalysisContent creationCommunication SkillsMicrosoft ExcelSEOPresentation skillsData visualizationMarketingDigital MarketingA/B testing

Posted 2 months ago

Apply

🔥 Senior Marketing Manager, Demand Gen - Remote

Posted 3 months ago

📍 U.S.

🧭 Full-Time

💸 140000.0 - 155000.0 USD per year

🔍 Financial Institutions & Lending

🔧 Requirements

8-10 years of experience in B2B demand gen marketing, with a focus on SaaS or technology products
A strong background in campaign development and program execution
Proven ability to lead cross-functional teams and manage large-scale marketing projects
Experience marketing to mid-large sized financial institutions, such as banks, credit unions, and/or lenders
Strong strategic thinking and creative approach to problem solving
Excellent leadership, communication, and project management skills
Bachelor’s or Master’s degree in Marketing, Business, or related field

💡 Responsibilities

Lead the planning and execution of demand gen initiatives, with a mix of strategic thinking and creative execution capabilities
Oversee the creation of comprehensive demand generation campaigns for new client acquisition and opportunity creation
Collaborate closely with marketing, sales, SDRs, and other departments to deliver segmented campaigns aligned with revenue team goals
Hands-on collaboration with a variety of external vendors and partners, including design, paid advertising and content writing resources
Report on the effectiveness of campaigns with a mix of data analysis and storytelling to cut through the noise and implement concrete recommendations for improvement
Understand how to use different channels and tactics to reach different audiences, such as events, digital marketing, paid social, partnerships and email

Project ManagementCross-functional Team LeadershipSales experienceMarketingLead GenerationStrategic thinkingDigital MarketingSaaSA/B testing

Posted 3 months ago

Apply