Senior Marketing Manager (B2C SaaS)
Company:Simply Wall St
Location:Australia
Languages:English
Skills:
Project ManagementData AnalysisContent creationCommunication SkillsAnalytical SkillsSEORESTful APIsReportingData visualizationMarketingTeam managementStrategic thinkingDigital MarketingFinancial analysisData analyticsCustomer SuccessSaaSBudget managementA/B testing
Requirements:
Leading a marketing team in a SaaS business with a strong understanding of SaaS metrics, channel marketing and freemium models Comfortable with tools like Google Ads, GA4, and Braze Deep understanding of how marketing and product work together to drive value Familiarity with AI-powered tools for content generation, market research, personalisation, and campaign optimisation. Exposure to investing, whether personally, in fintech, or in a finance-adjacent role
Responsibilities:
Develop and own the overall marketing strategy in line with company goals and growth targets. Identify and prioritise key growth levers across brand, performance, product, and partnerships. Align marketing plans with product roadmap, business goals, and seasonal opportunities. Own and evolve the brand strategy to ensure consistency, clarity, and impact across all channels. Lead positioning and messaging development that reflects customer needs, competitive landscape, and market opportunity. Translate complex investing and product concepts into clear, compelling stories that resonate with a consumer audience. Plan, execute, and optimise paid acquisition campaigns across Google Ads, YouTube, and other relevant channels. Manage and grow the affiliate marketing program, identifying new opportunities and partners, ensuring the program provides ROI. Drive experimentation across channels to test creative, targeting, and funnel performance. Own go-to-market planning for new product launches and feature updates. Partner with Product and Design to develop compelling messaging, content, and enablement materials. Define and refine pricing and packaging strategies for our SaaS products based on customer insight and business goals. Track and analyse marketing performance, campaign effectiveness, CAC, and ROAS Use insights to make data-informed decisions and continually improve strategy and execution. Collaborate with the data team to build dashboards and reports that guide decision-making. Lead and support a high-performing marketing team. Provide clear direction, feedback, and professional development opportunities. Own the marketing budget and allocate resources to maximise growth and efficiency
