Senior Marketing Manager, Video Podcasts

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Requirements:

• Previous experience building audiences across multiple channels, with deep expertise in YouTube audience growth
• Strong experience writing consumer-facing marketing copy (e.g. social media posts, video titles, promotional language)
• Experience analyzing data to make informed decisions, particularly on YouTube and social channels
• Proven ability to work with diverse stakeholders and build strong relationships with internal and external partners, with experience in client service a plus
• Strong visual design sensibility (experience with Photoshop a plus)
• A creative, proactive, solutions-oriented mindset
• Experience in fast-paced and dynamic environments
• An understanding of audiences across a range of channels and platforms
• A track record of learning new channels, industries and markets quickly
• Enthusiasm for learning and growing
• Experience working with high-profile talent a plus
• Experience with Premiere, AfterEffects or other video editing tools a plus

Responsibilities:

• Working with the Executive Director of Marketing to create launch and marketing plans, including defining audience targets, key tactics, and messaging
• Monitoring and analyzing video, social and audio performance for key shows and reporting/interpreting key takeaways to show teams and leadership
• Using research and data to better understand our target audiences, industry trends and the competitive space for our shows
• Coordinating with Insights and Engagement teams to develop surveys, focus groups and research projects to help internal teams understand our audiences better
• Working with editorial teams, talent and the Executive Director of Marketing to establish long-term social and video audience strategies for select shows in the Vox Media Podcast Network
• Developing and iterating on social and video best practices to help shows build and retain their cross-channel audiences
• Working with production and design teams to develop compelling social assets and useful social templates for each of our shows
• Researching, testing and executing new and innovative ways to engage podcast audiences across platforms, particularly YouTube, Instagram TikTok and other emerging platforms
• Regularly monitoring and reporting on audience data across social, video and audio channels, providing thoughtful recommendations for improving performance
• Identifying and spearheading opportunities for internal and external collaborations between relevant shows and editorial brands
• Overseeing internal audio and video promos across the network, working with editorial to develop new promos as needed
• Working alongside show teams to develop compelling positioning and copy for their target audiences (including taglines, show descriptions, promotional copy)
• Collaborating with internal teams to spotlight our podcasts across Vox Media’s websites, social channels, newsletters, video, text and other channels in creative ways
• Planning and executing external paid/trade marketing plans for priority shows and campaigns
• Testing new approaches, tactics and channels for growing audiences
• Working closely with the communications team to identify earned PR opportunities for hit shows and key talent.