Apply📍 United States
🧭 Full-Time
💸 90000.0 - 110000.0 USD per year
🔍 Media
- Previous experience building audiences across multiple channels, with deep expertise in YouTube audience growth
- Strong experience writing consumer-facing marketing copy (e.g. social media posts, video titles, promotional language)
- Experience analyzing data to make informed decisions, particularly on YouTube and social channels
- Proven ability to work with diverse stakeholders and build strong relationships with internal and external partners, with experience in client service a plus
- Strong visual design sensibility (experience with Photoshop a plus)
- A creative, proactive, solutions-oriented mindset
- Experience in fast-paced and dynamic environments
- An understanding of audiences across a range of channels and platforms
- A track record of learning new channels, industries and markets quickly
- Enthusiasm for learning and growing
- Experience working with high-profile talent a plus
- Experience with Premiere, AfterEffects or other video editing tools a plus
- Working with the Executive Director of Marketing to create launch and marketing plans, including defining audience targets, key tactics, and messaging
- Monitoring and analyzing video, social and audio performance for key shows and reporting/interpreting key takeaways to show teams and leadership
- Using research and data to better understand our target audiences, industry trends and the competitive space for our shows
- Coordinating with Insights and Engagement teams to develop surveys, focus groups and research projects to help internal teams understand our audiences better
- Working with editorial teams, talent and the Executive Director of Marketing to establish long-term social and video audience strategies for select shows in the Vox Media Podcast Network
- Developing and iterating on social and video best practices to help shows build and retain their cross-channel audiences
- Working with production and design teams to develop compelling social assets and useful social templates for each of our shows
- Researching, testing and executing new and innovative ways to engage podcast audiences across platforms, particularly YouTube, Instagram TikTok and other emerging platforms
- Regularly monitoring and reporting on audience data across social, video and audio channels, providing thoughtful recommendations for improving performance
- Identifying and spearheading opportunities for internal and external collaborations between relevant shows and editorial brands
- Overseeing internal audio and video promos across the network, working with editorial to develop new promos as needed
- Working alongside show teams to develop compelling positioning and copy for their target audiences (including taglines, show descriptions, promotional copy)
- Collaborating with internal teams to spotlight our podcasts across Vox Media’s websites, social channels, newsletters, video, text and other channels in creative ways
- Planning and executing external paid/trade marketing plans for priority shows and campaigns
- Testing new approaches, tactics and channels for growing audiences
- Working closely with the communications team to identify earned PR opportunities for hit shows and key talent.
Adobe PhotoshopData AnalysisContent creationCommunication SkillsMicrosoft ExcelSEOPresentation skillsData visualizationMarketingDigital MarketingA/B testing
Posted 15 days ago
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