- Own end-to-end campaign management across Google Ads, LinkedIn Ads, and Meta Ads for B2B SaaS clients
- Build, launch, and optimize paid search, paid social, display, and YouTube campaigns tied to pipeline and revenue goals
- Manage client budgets ranging from $20K-$200K+/month with full accountability for ROAS, CPL, and CAC targets
- Execute keyword research, audience development, bid optimization, ad copy creation, and landing page recommendations
- Develop and run structured testing programs across creative, audiences, bidding strategies, and campaign structures
- Collaborate with SEO and content strategists to build integrated paid-organic programs that maximize total growth
- Use paid to amplify high-performing organic content, capture branded and non-branded demand, and accelerate time-to-pipeline
- Define and document the Omniscient paid media playbook: processes, SOPs, templates, QA checklists, and onboarding flows
- Establish pricing and packaging recommendations for paid media services based on early engagement learnings
- Own weekly and monthly performance reporting with clear narrative connecting spend to pipeline impact
- Present results and strategic recommendations to clients and internal stakeholders
- Leverage AI tools and automation to streamline campaign management, reporting, and optimization workflows
- Contribute to hiring and onboarding the next 1-2 paid media team members as the practice grows
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