UK Social Media Marketing Writer (Freelance, Contract)

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Requirements:

• Based in the UK with fluent, native-level proficiency in British English.
• Knowledgeable about UK social media marketing trends, platforms, and best practices.
• 2–3 years of experience creating content for marketing, SEO, or B2B brands, particularly in the social media marketing space.
• Skilled at simplifying complex topics into clear, engaging, and actionable content.
• Familiar with SEO fundamentals and comfortable writing with both readers and search engines in mind.
• Able to write for different audience types, from social media managers to business decision-makers, adjusting tone and structure accordingly.
• Organized, self-motivated, and reliable. You can manage your workload, meet deadlines, and communicate effectively.
• Open to feedback and enjoy collaboration, seeing revisions as an opportunity for growth.
• Passionate about creating truly valuable content that informs, engages, and inspires.

Responsibilities:

• Write high-quality, long-form content in fluent British English across a variety of B2B, SaaS, and social media marketing topics.
• Conduct thorough research to understand client products, target audiences, and industry context, ensuring content is in-depth and insightful.
• Use our internal briefs to structure and outline articles clearly and effectively. While our briefs provide direction, you’ll bring clarity, logic, and structure to each piece.
• Incorporate keywords and SEO best practices without compromising readability or quality, balancing search optimization with a natural, audience-first writing style.
• Cite credible sources, stats, and examples to support arguments and enhance credibility.
• Adapt your writing style to match the voice and tone of the client’s brand, ensuring content feels authentic and aligned with brand messaging.
• Work closely with editors to revise and refine content based on feedback. You’re open to collaboration and committed to continuous improvement.
• Consistently meet deadlines and communicate proactively with the editorial lead regarding progress, questions, or blockers.