Marketing Coordinator

Associate's or Bachelor's degree in Marketing, Communications, or a related field 1-3 years of experience in a marketing support role Proficiency in design tools like Canva or Adobe Creative Suite Experience with social media platforms and scheduling tools Familiarity with web analytics tools (e.g., Google Analytics) Strong organizational and time-management skills Excellent written and verbal communication skills.

Design and produce engaging banner ads, social media posts, and other digital assets utilizing design tools such as Canva or Adobe Creative Suite. Assist in the development of visually appealing PowerPoint presentations for webinars, company events, and internal communications. Maintain and organize a comprehensive content resource library, ensuring new marketing materials and customer use cases are readily accessible. Pull and compile performance reports for social media, email marketing campaigns, and other digital marketing initiatives using platforms like Google Analytics, various social media analytics dashboards, and email marketing systems. Provide support to the Digital Marketing Manager by analyzing campaign performance data and proactively suggesting data-driven improvements. Capture video snippets at company events, product demonstrations, or customer interviews for engaging content. Conduct video interviews with current customers to gather compelling testimonials and create valuable social proof content. Edit and optimize video content for seamless integration across various digital platforms and channels. Collaborate closely with the social media team to schedule and manage content calendars across different social media platforms. Implement A/B testing strategies on social media content, meticulously measure performance, and iterate on approaches to optimize engagement and conversion rates. Actively monitor social media platforms, engage with our online audience, and foster community interaction. Work in close partnership with the Content Manager to gather essential statistics and insights on the performance of email and social media campaigns. Provide valuable assistance to other marketing teams by fulfilling ad-hoc creative requests and reporting needs. Manage and maintain the overarching marketing calendar, ensuring all planned activities are accurately scheduled, tracked, and aligned. Collaborate with Marketing Program Managers in the preparation phase for various marketing events, contributing to pre-event promotion, on-site support during the event, and post-event follow-up activities.