Digital Marketing Coordinator

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Requirements:

• Demonstrated ability to adapt and prioritize in a fast-paced environment
• Strong written and verbal communication skills with the ability to interact effectively with internal and external parties.
• Familiarity with media relations practices and experience in creating and distributing media materials.
• Detail-oriented with strong organizational skills and the ability to meet deadlines.
• Passion for the organization's mission and commitment to promoting its goals through strategic communications.
• A self-starter who is capable of working independently
• Strong technical skills with experience using WordPress, Square Space, Google Analytics, and other email campaign, and analytics tools
• Strong design skills with the use of Canva, Adobe Creative Suite, Photoshop, and other similar tools
• Proficient computer skills with experience with Microsoft Office suite programs
• A minimum of 1 year of experience working in a similar role and working on ad campaigns (Web, social media, Traditional media)
• Bachelor’s degree required from an accredited institution in Marketing, Business, or related field or equivalent work experience
• Prior experience working with Indigenous communities and people
• Prior experience working in marketing team in a consulting setting
• Prior experience with developing and maintaining websites and social media accounts

Responsibilities:

• Support the Marketing team in execution and maintenance of digital marketing and social media marketing plan and initiatives for the brand and its clients
• Monitor and research digital marketing trends and strategies to stay up to date with best practices in social media management and digital marketing
• Identify digital channels and execute social media strategies for campaigns including idea generation, content creation, design, and scheduling.
• Maintain and act as the main point of contact for the organization's website including web updates and development.
• Update and monitor Indigenous Pact’s social media accounts, including Instagram, Facebook, and LinkedIn.
• Conduct brand analysis to determine the effectiveness of the messaging, positioning, and perceptions of the target audience.
• Create marketing collateral including writing, developing, and managing of digital marketing materials
• Strategize and negotiate with media partners to obtain the most competitive rates for ad space and keywords and help ensure the success of paid media campaigns.
• Conduct search engine optimization tasks to determine strategies for improving visibility and ranking.
• Reading analytics reports, understanding data needs, and providing insights that inform strategy and decision-making