- Serve as the primary media relations lead, cultivating and maintaining relationships with journalists, editors, and producers
- Identify earned media opportunities including trend-jacking, expert commentary, op-ed placements, and awards
- Collaborate with clinical and healthcare divisions to create communication strategies
- Manage all media inquiries, coordinate interviews, and oversee message development
- Serve as a primary organizational spokesperson for media interviews, events, and panels
- Develop and deliver spokesperson training and media coaching for executives
- Write and edit press releases, media advisories, bylines, and op-eds
- Prepare crisis communications plans and manage official crisis responses